The signs shall state that smoking is prohibited and may include the international No Smoking symbol, which consists of a pictorial representation of a burning cigarette enclosed in a red circle with a red bar across it
TAAT, introduced to US markets in late 2020, appears to be capitalising on harm reduction marketing opportunities, appealing to consumers who are looking for safer alternatives to tobacco cigarettes.2 TAATs Chief Executive Officer Michael Saxon spent 25 years in the tobacco industry, including at Philip Morris USA and Altria, and helped launch Accord (now IQOS) heated tobacco products.3 TAAT states that their products are made from a proprietary blend (Beyond Tobacco) of hemp and 100% food grade ingredients with up to 25 mg cannabidiol (CBD) per stick and less than 0.3% delta-9-tetrahydrocannabinol (THC), the federal legal limit set by the 2018 Farm Bill.4 TAAT is available in Original, Smooth and Menthol flavours (figure 1)
To remain alive, he must act, and before he can act he must know the nature and purpose of his action." p
Acknowledgments This work was supported in part by the NIH grant HL120163 to the American Heart Association
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