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Incapsula incident ID: 181000960082596451-157648866260621329

The cigarette package has been described by marketers as a badge product, meaning that cigarette companies use product design characteristics to get users to identify with the brand image, thus increasing brand loyalty 22

We're giving them away at our chapter meetings and events, and to cigarette retailers and bars

As you continue to smoke, your tolerance for the smoke will increase

For example, industry documents show that Newport employees handing out samples in predominantly Black communities from a Newport van were instructed to assertively ask people to accept samples of Newports as part of an overall effort to provide aggressive promotional and advertising support for the brand. A 1981 RJ Reynolds corporate document stated that the Black segment has been identified as the Brands Special Market priority for its Salem brand