99mm Length: The extended 99mm length sets these cigarettes apart, offering a slightly longer smoke compared to standard-sized cigarettes
Top-quality products can undergo excessive strain, which means they typically last longer
Circulation 86 , 16641669 (1992)
The advertisements also reflected the same goal, with a strategy internally referred to as bold and aggressive. The ads were meant to convince consumers that Merit was a breakthrough cigarette, and thus presented information in the style of newspaper articles, featuring headlines with scientific substance and validity ads that looked important and impressive. Indeed, Merits ad campaign, reaching into the 1980s, used a journalistic, reportorial style one which an editor might use for a front page story in a major newspaper. As is the case with the majority of products on the market, brands of cigarettes were named in order to send particular messages to consumers
Perfect for coarse and uneven material
