Despite smoking fewer cigarettes per day and attempting to quit more frequently, Black smokers are more likely to die from tobacco-related diseases and tend to have higher levels of cotinine, a metabolite formed after nicotine enters the body, denoting a recent exposure to cigarette smoke, in their systems
Moreover, regulations continue to strengthen globally
Reynolds has long known it had a shrinking customer base: A Reynolds executive once infamously told a New York Times columnist that the only people who smoked were the poor, the young, the black and the stupid. Two decades later, Reynolds is banking on the continued loyalty of that third demographic to anchor profits
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