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This was on *national television*
Thinking they are smoking cigarettes with less nicotine, smokers smoke more and therefore inhale more smoke
In the final moments before he went on the air, he sat hunched over the microphone, editing and reediting the text
When will asks incredulously why she is willing to pay so much for a pack of cigarettes, April responds that "They don't put as many chemicals in them." He pushes, "So those are healthy cigarettes," and she says, "Something like that." She also tells him, as he holds a pack of Marlboros tightly, "They put saltpeter in your cigarettes, which make them burn faster, which make you smoke more." Clearly, perceived health benefits of natural cigarettes are still rampant in mainstream popular culture, a dangerous misconception.