As for heated tobacco products, compared to 2018, smokers who say they have never tried them have decreased by 12 percentage points (from 75% to 62.7%), consequently, Italians who have only tried them are on the rise (from 19% to 22.2%) and, even more, those who have used them (more than doubled compared to 2018) and those who use them regularly (4%), which tripled compared to the previous survey, when they stopped at 1.2%
Cortese and Ling 2011
How to use: Soak your shave brush with hot water for a few minutes before your shave
For adult buyers, the most important differences are usually soft pack versus hard pack, single pack versus carton, and market-specific packaging details
Smokers value brands that deliver the same quality, flavor, and burn every time they open a new pouch