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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking

Its time for Old School to meet New School, he said as he put his arm around my shoulders, a big grin creasing in his face

Moderately tasty, but no frills

Devices like IQOS or GLO heat tobacco instead of burning it to produce a sensation much like smoking, but with fewer contraindications

Tripling use of electronic cigarettes among New Zealand adolescents between 2012 and 2014