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Differences in Consumer Taste Companies tailor blends to what local smokers prefer

43 years: aerial advertising Total wealth accumulated: $216,005 1972 average retail price per pack: $0.40 1972 average annual consumption: 124.7 packs What you could buy: four weeks of an airplane or helicopter displaying a custom banner advertising your brand for $216,000

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A case study of Minneapolis and Saint Paul, Minnesota co-authored by Truth Initiative researchers shows that restricting menthol cigarette sales from convenience stores in the two cities would result in projected annual profit losses of about $6M for Minneapolis and $4M for Saint Paul contrasting sharply with tobacco industry estimates of losses of at least six times greater