(eds) Tobacco: Production, Chemistry and Technology (Blackwell Science Ltd, 1999)
If a film glamorizes smoking, we think theatres playing it should run an anti-tobacco spot among the previews. Such anti-smoking spots ran in movie theatres in Florida, which later reported a 19% drop in youth smoking as a result of its wider Truth Campaign, which also uses TV, radio and billboard ads, and materials distributed in schools
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Over time, we identified an opportunity to leverage our expertise and resources to expand into actual cigarette manufacturing on our own, a transition that was a significant milestone for us, Dato said