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His list of successes includes: Convincing American men to wear wrist watches (the prevailing social norm was that anything worn on the wrist was feminine and the masculine thing to do was carry a pocket watch) Making smoking in public acceptable for women (more on that below) Making bacon and eggs the classic American breakfast (on behalf of a bacon client, naturally) Case Studies These examples show Bernays' genius at work and highlight the techniques he contributed to the information ecosystem: Torches of Freedom (the first example of astroturfing) In 1929, the head of the American Tobacco Company called Bernays up and said "we're losing half of our potential marketthere's a taboo against women smoking, what can we do to break down that taboo?" Bernays asked if he could go talk to a psychoanalyst about it and got the green light

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Consumers are told that tobacco-free means better, yet the same corporations that profited from cigarettes now dominate the so-called alternatives