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Plastic cellulose acetate filter was a marketing ploy, designed in the hope of making the American population believe it made a healthier experience. What it really did was allow companies to brand a luxury cigarette, which of course cost more money

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The smooth character slogan associated with the Old Joe campaign was reportedly intended to impart a dual meaning, indicating that the product itself was literally a smooth, non-irritating smoke, and, in youth slang terms, that the smoker himself had a smooth (slick or cool) personality (5)

You need to moisten it before rolling, which adds a step and requires some judgment about how wet is wet enough

Filter thickness varies from 1 to 5 inches, and in general, the thicker the filter, the more particle-blocking ability it will have