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Through the comparison of two of the videos and surveys provided to the target market, which looked at intent to smoke or use smokeless tobacco, the campaign educated the audience about the ill effects of tobacco and intent not to use went up 12.1%

The main focus of the ad is on the Grizzly cans and the accompanying slogan

Not perfect, but easier to roll and more pleasant to smoke

Key Goals: Educate the public on the harms of tobacco/vaping Raise awareness of their environmental impact Promote proven quitting (cessation) resources Aim: To create a healthier, nicotine-free community

It could be that exposure to tobacco smoke at a young age increases the risk of respiratory symptoms because the lungs are still developing and more vulnerable to damage