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"I don't think the spirit of the law ever envisioned this type of cumbersome scrutiny." For example, Kessler said that under the FDA's guidelines, if the nation's third-biggest tobacco company wanted to take a Kent brand cigarette and rename it "Newport," it would be subject to review even though "it's not substantially equivalent it's exactly equivalent." Lorillard petitioned the agency in June seeking to speed the reviews

Nicotine-containing vapes offer a stronger throat hit than nicotine-free products, which leads to a more intense vaping experience

60 cm of lightweight interfacing

Adjunct Professor Terry Slevin described the modification of tobacco products to make them more appetising as an extraordinary assault on public health

Market authorisation for the product is required in 17 other countries