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KHOOR Cigarettes are a unique and innovative cigarette alternative, crafted from a blend of plant-based hemp and organic peppermint leaf

Social Identity Theory posits that individuals derive a sense of self from their affiliation with social groups and are motivated to engage in behaviours that affirm their group identity, and previous studies have shown that youth vaping is a deeply social activity, often central to peer group dynamics [68]

"Advertising Created & Continues to Drive the Menthol Tobacco Market: Methods Used by the Industry to Target Youth, Women, & Black Americans" (PDF)

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