Privately, one lawyer for the company explained why in a letter later recovered in a court filing: "We have never raised any objection to the use of our labels feeling, for your more or less private information, that it is not too bad an advertisement." The FTC called the packaging mimicry "an indirect form of advertising aimed at children." As the Truth Initiative's Koval explained, the tobacco industry had more than a passing interest in getting kids interested in its products
I actually tried to start smoking when I was a teen
Switchers usually name four things: control over nicotine strength, tobacco flavors that can match the blend their palate is used to, lower ongoing cost than a pack-a-day habit, and no ash or lingering smoke smell
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