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No matter what it was, he often worked according to a certain dramaturgy, which his biographer Larry Tye described thus: He generated events, the events generated news, and the news generated a demand for whatever he happened to be selling. In Bernays eyes, generating events was one of if not the most important task of a PR adviser

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The researchers suggest these facts could justify better regulating cigarette product placements

Normalizing nicotine through products such as vapes or nicotine pouches creates a new generation of dependence

However, tobacco companies have no obligation to put a specific expiration date on their product, as is the case with other consumables