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"This exploratory study provides some support that standardising cigarette appearance could reduce the appeal of cigarettes in adolescents and reduce the opportunity for stick design to mislead young smokers in terms of harm." Mumsnet chief executive and co-founder Justine Roberts, who supports the campaign, said: "Very few parenting issues are completely black and white, but nobody wants their child to start smoking

Current menthol and mint ECIG users had an adjusted relative risk of 1.26 (95%CI 0.77, 2.07) compared to non-ECIG users

Some Salem ads from the 2000s feature the slogan, Stir the senses, and each ad depicts a model smoking in green, mentholated ecstasy

The mechanism proposed by the authors is plausibleits less the twentysomethings futures at stake as teens, who are far more likely to receive cigarettes bought by 18-21 year olds than those over 21